Senior Product & UX/UI Designer
Crafting intuitive digital experiences with 15+ years of expertise.
What guides my decisions across research, systems and product design.
01
I ground every decision in data and feedback and I design for the shortest path to human’s goal, adopt friction when it helps decision-making and treat accessibility as a baseline, so experiences work for all from the start.
02
I build and evolve design systems for scale, reuse and accessibility from the very start. My goal is to create a robust foundation that can absorb rebrands and major updates without forcing team to start from scratch every time.
03
I’m a strategic and systems thinker who can orchestrate complex journeys and products, weave AI into flows where it genuinely benefits humans, and connect design choices to measurable business goals and outcomes.
A curated selection of recent work spanning product design, design systems, and user experience strategy.
The tools and methodologies I use to bring ideas to life.
A journey of continuous growth and impact across product and design.
Aegon UK - Hybrid
Led the definition and implementation of multi-brand design tokens in Token Studio. Contributed to the redesign of core design system components, developed a centralised variables library, and leveraged AI-driven testing for accessibility compliance.
GoStudent UK - Remote
Led a team of 5 UX/UI designers, a UX researcher, and 2 UX copywriters. Established design processes and documentation for seamless collaboration, mentored new designers, and championed accessibility. This resulted in measurable increases in user retention and engagement.
GoStudent AT - Remote
Defined and implemented the company's end-to-end design strategy from concept to market leadership. Built and maintained the startup's first design system and component library. Conducted user research and usability testing to inform product decisions.
Hostway US - Remote
Redesigned and maintained the company website, achieving 40% increase in average session duration and 25% higher conversion rates. Created responsive landing pages, digital assets for cross-channel campaigns, and promotional videos.
I'm always open to discussing new projects, creative ideas, or opportunities to be part of your vision.
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