
Brand & Web Designer
Brutal AI Brand & Website
Logo, branding, and full marketing website for an AI startup helping restaurants attract customers, automate loyalty, and keep 100% of their revenue.
Senior Product & UX/UI Designer
Crafting intuitive digital experiences with 15+ years of expertise.

A curated selection of recent work spanning product design, design systems, and user experience strategy.
The tools and methodologies I use to bring ideas to life.
A journey of continuous growth and impact across product and design.
Aegon UK
Led the definition and implementation of multi-brand design tokens in Token Studio. Contributed to the redesign of core design system components, developed a centralised variables library, and leveraged AI-driven testing for accessibility compliance.
GoStudent UK
Led a team of 5 UX/UI designers, a UX researcher, and 2 UX copywriters. Established design processes and documentation for seamless collaboration, mentored new designers, and championed accessibility. This resulted in measurable increases in user retention and engagement.
GoStudent AT
Defined and implemented the company's end-to-end design strategy from concept to market leadership. Built and maintained the startup's first design system and component library. Conducted user research and usability testing to inform product decisions.
Hostway US
Redesigned and maintained the company website, achieving 40% increase in average session duration and 25% higher conversion rates. Created responsive landing pages, digital assets for cross-channel campaigns, and promotional videos.
I'm always open to discussing new projects, creative ideas, or opportunities to be part of your vision.
© 2026 Petia Koleva. All rights reserved.