Brand & Web Designer · Freelance
YouNameIt
End-to-end branding and website for a new HR agency helping tech companies hire faster and better. From discovery and competitor research to accessible design and launch, delivered in a tight timeline as a freelance project.
What came out of it
Full brand + site
Complete branding and marketing website from scratch. Clean UI, clear storytelling, and a professional presence that reflects the agency's expertise.
Accessible by design
Colour palette reviewed and refined for contrast and readability. No accessibility debt from day one.
Client-first process
Collaborative workflow with Figma comments and iterative revisions. Sophie could give feedback directly in the file.
The challenge
I was brought in to help launch YouNameIt's first website following a personal recommendation. The business supports tech companies with diverse, high-calibre hiring and needed a digital presence that matched the quality of its service.
The challenge was to shape a credible, premium brand experience while keeping the site clear and practical for prospective clients. I owned the engagement end-to-end, from discovery through design and implementation.
What we set out to achieve
- A professional brand and website that reflects Sophie's expertise and positions YouNameIt as a trusted recruiting partner
- Clear messaging that speaks to tech companies: fast, diverse, cost-effective talent acquisition
- Accessible design with a colour palette that meets contrast and readability standards
- Simple, intuitive navigation so visitors quickly find services, references, and contact options
- A design that Sophie could manage and update herself via Wix after launch
- A collaborative process with room for client feedback and iteration
How we approached it
I used a structured process spanning discovery, competitive review, information architecture, and UI execution. Throughout the project, I aligned closely with the founder on messaging and content decisions while maintaining clear delivery ownership.
Discovery & strategy
Goals, messaging, target businesses, and communication channels. Understanding how Sophie wanted to be perceived.
Research & accessibility
Competitor and market review. Colour palette audit for contrast and readability.
Brand & UI
Typography, grid, components, and styles. Figma designs with collaborative feedback and iterative revisions.
The process
From first conversation to live website, we moved through eight clear phases. Each step built on the previous one, with Sophie involved at key decision points.
Discovery & goals
Conversation about main messaging, how Sophie wanted herself and her business to be perceived, business goals, target businesses, and communication channels.
Competitor & market research
Review of main competitors and admired companies for their messaging, storytelling, communication channels, overall offering, and target groups.
Accessibility audit
Reviewed the colour palette with accessibility in mind, addressing contrast and readability issues spotted early.
Copy & messaging
Sophie provided written ideas for core value propositions and key messages. These became the foundation for the site copy.
IA & navigation
Defined a simple information architecture and navigation structure based on research and Sophie's messaging.
Brand assets & UI
Typography, grid, components, and styles. Initial UI designs in Figma, shared with Sophie for collaborative feedback.
Iteration & revisions
Incorporated Sophie's feedback and ideas. Accommodated multiple revision rounds until the design felt right.
Development & launch
Built the website in Wix.com (Sophie's preferred platform). Adapted designs to platform constraints while preserving the final vision.
Brand assets & initial UI
We met again after the discovery and research phase to discuss findings and Sophie's initial copy ideas. We defined a simple IA and navigation, then built out the brand foundations: typography, grid, components, and styles. I elaborated on the copy Sophie provided and produced initial UI concepts in Figma.
Colour palette & accessibility
Sophie had a colour palette in place, but I spotted potential contrast and readability issues. I reviewed it with accessibility in mind and suggested refinements so the final design would meet WCAG standards and work well across different screen sizes and contexts.
Collaborative feedback
I invited Sophie into the Figma file to review the initial UI and submit comments and ideas. The first concepts were well received, but Sophie had specific suggestions, so I accommodated them in a revision round. This collaborative approach kept the design aligned with her vision while bringing in my expertise on structure, hierarchy, and usability.
Development & launch
Once the final direction was approved, I implemented the site in Wix, the client's preferred platform, so content could be managed independently after launch. Wix introduced layout and component constraints, so I adapted interaction and visual decisions while preserving the core experience quality and brand intent.
What I led and delivered
- Led strategic discovery and translated business goals into a focused website direction.
- Balanced collaborative input with clear delivery ownership to keep decisions efficient and grounded.
- Adapted the design to platform constraints without compromising core UX principles.
- Embedded accessibility and readability standards early and carried them through implementation.
- Delivered a cohesive website foundation designed for credibility, maintainability, and growth.