The future of kindergarten
FutureChamps is a kindergarten project based in Vienna, Austria aiming to address the ongoing issue of quality early childhood education that reflects the contemporary and future needs of an ever-changing world and workforce in particular.
November 2019 - May 2020
Millennial parents are ones that still chase dreams, careers and are indeed constant explorers. They want their children to be the same-pursue dreams and never give up. They are busy individuals, heavy users of social media but yet find time to spend with their children. Usually outdoors and doing activities together. Tresure flexibility in both work and family life.
FutureChamps website should provide meaningful information that is supported by striking, bright visuals. The focus should be imagery showing action to ensure potential parents that it is a kindergarten that keeps kids active by exploring outdoors, playing and discovering together or experimenting with art & craft materials, technology...
In the beginning, the challenges are to find an engaged pool of parents that are willing to sacrifice time and share ideas that would shape up the kindergarten of the future. The prevailing number of kindergartens in Austria are more like storage facilities and do not focus on progressive early education that would shape up the lives of future adults.
Creating a website that uses both meaningful content, impressive visuals and engaging CTA sections to attract the interested parents to initiate contact and take part in shaping the future kindergarten.